On the eve of Apple’s big iPhone 6 reveal, Amazon has decided to drop the price of their new smartphone to 99 cents. Amazon’s Fire Phone was released about two months back, and while the price drop is an obvious publicity stunt, others may see this as a desperate move on Amazon’s part. Fanfare about the Fire Phone fizzled out quickly after the phone’s big debut. Not like the Fire Phone can hold a candle to the iPhone 6, which has been one of Apple’s most anticipated releases since the iPhone first debuted.

Even with the ninety nine cent price tag, the offer of a one-year subscription to Amazon Prime is still offered. Just keep in mind that a two-year contract through AT&T is part of the purchase, and that this is a limited-time offer, so if you want to take advantage of it, do it soon!