Bang & Olufsen jumped on the “celebrity-endorsed headphone” bandwagon this week with their announcement that that they have recruited DJ Khaled for the release of their new BeoPlay H6’s.

DJ-Style headphones have been all the rage for the last few years, and got an extra boost back in 2006 with the introduction of “Beats” headphones and more particularly the Beats by Dr. Dre line which has blown up over the years, and is the most popular line available today. A few companies have imitated the Beats empire; namely 50 Cent’s SMS Audio 50, Soul by Ludacris and House of Marley, which needs no explanation.

B&O’s decision to join in on the fad is a little surprising. The Danish company is known best for selling high-end electronics, and the chain is known for being quite pricey. The tagline for these new earphones is “We the Best Sound.” That’s not even proper English. The name is based off DJ Khaled’s fifth studio alum “We the Best Forever.” I think this is a strange marketing strategy considering the steep $400 price tag for these earphones, which are about $150-$200 more expensive than Beats.

Beats has the backing of not only the ultra famous Dr. Dre but also his side partner, Interscope records co-founder Jimmy Iovine. These two are a powerhouse celebrity duo with many high profile connections in both Hollywood and the music business. This has been part of Beats success, as you will find many big names endorsing the headphones for their friends Dre and Iovine. On the other hand, DJ Khaled is known best for being a Little Wayne protege. We are interested to see how well these new headphones fare in this trendy market.