Looks like Polaroid has potentially found a way to pull themselves out of the slump they’ve been in for the last ten years. Ever notice how Instagram’s logo resembles a little Polaroid camera? Now that little camera has come to life, and the company is cashing in on the resemblance.
Polaroid stuck with their roots, and the little square camera has instant picture printing capabilities just like the Polaroid cameras of yesteryear. Long gone are the days of shaking your picture in order to dry it. The Socialmatic will use the new “zero ink” technology for printing 2”X 3” pictures, so the picture will be dry right when it pops out, no ink cartridges needed.
One of the coolest features of the Socialmatic is that it has what they are calling a “mood assistant,” which is a little LCD display in the upper right hand corner that will let you know what’s going on with the camera. It lets you know what the current weather conditions are via cute little suns and clouds, and will give you little smiley faces when an ideal picture opportunity arises.
In true kitschy style, you can also add clip-art and text to your photos before printing. This is ideal for teenage girls, as most of the clip-art emoji’s revolve around kissy faces and little hearts. The Socialmatic has 14 megapixels for the front-facing camera, two megapixels for the “rear facing” camera, which are all the rage these days.
The Socialmatic comes with a hefty price tag of $299, which is considered an expensive by current camera industry standards until you remember that this camera doubles as a printer. There is a cost for the printing paper as well though, so keep that in mind when purchasing the Socialmatic. The camera is now available for pre-order, and is expected to be released the first week of January.